Using expired listings can be a powerful lead-generation strategy. But, there are some critical steps to make this method as effective as possible. For example, you should first search public records for expired listings. Once you find one, create a listing presentation. This should explain any issues with the listing and what you will do to resolve them. Expired listings can also be a great source of referral leads.
Expired listings are a powerful lead-generation strategy
Expired listings are an effective lead generation strategy, mainly if you know how to follow up on expired leads. It may seem daunting to cold call an expired seller, especially if you’ve never done this. However, this tactic can lead to multiple sales because sellers need to purchase something else. Not only that, but you can also share your leads with other sellers.
When correctly leveraged, expired listings can generate highly qualified leads that can help you build your business. Expired listings are found on the MLS database and are a prime source of seller leads. These leads can be acquired through various methods, ranging from organic and paid methods.
Create a listing presentation that explains any problems you’ll fix
Before you begin your listing presentation, you should know what you want to include and how to make your slides as persuasive as possible. After all, you want to attract buyers and clients by demonstrating your expertise. Social proof is a great way to impress your audience and prove your knowledge and expertise. Use a template with various slides and pages already included to make your presentation more effective. This way, you will be able to rewrite each slide individually.
Before creating your listing presentation, research your prospective client’s circumstances. They may be experiencing job relocation issues, have a new child, or need a larger house. Make your presentation centered around these circumstances and provide examples of similar situations.
Searching through public records for expired listings
Prospecting expired listings is a great way to increase your real estate leads. Using a public records archive can help you find expired property listings that are no longer being advertised. These records are free and can provide valuable information about the property. These records can include details such as who owns the property, whether there are any past legal issues, and how long the property has been on the market.
If a property has been on the market for a while, you can still contact the seller via email or phone. It may be challenging to reach them, but they may still be motivated to sell. You can email them requesting a personal appointment to view the property. This will also allow you to personalize your approach. Send the letter on professional letterhead, with a personal touch, and focus on the seller.
Creating a Listing Presentation
Using expired listings to generate more real estate leads can be as simple as creating a listing presentation that features data-backed conversation points, high-quality interior and exterior images, community statistics, and a clear incentive. A well-crafted presentation can help turn an expired listing into a surefire sale.
The key is to use your current network. Sixty-seven percent of home sellers choose a real estate agent recommended by a friend. You can use your existing network to target expired listing clients. For example, you can customize your scripts to target specific areas and listing types if you work with many homeowners.
A good listing presentation will highlight your experience and expertise. For instance, you can show sellers that you know the local market and have a proven track record of success. A video testimonial can be particularly helpful. Whether you create a video or a PowerPoint presentation, your presentation should be visually appealing.
Creating a Drip Marketing Campaign
If you want to generate more real estate leads, creating a drip marketing campaign using expired listings can help you achieve this goal. This marketing campaign consists of automated emails sent to leads at regular intervals. The purpose of these emails is to nurture leads, which is a crucial part of generating new listings.
When creating your drip campaign, consider your audience’s needs and expectations. You’ll likely want to target your most valuable segment, such as those who have recently closed a deal. The first email you send should be a welcome one that reinforces the value of their contact. You’ll need to remind them of your offer in the following emails.