8 Website Features Your Business Needs
Did you know that only 64% of small businesses have a website?
Most small businesses fail to invest in web design. Also, many don’t realize the value of a well-developed website. A website is the business’s online storefront in today’s digital world.
Without one, your business will likely struggle to get noticed digitally. A well-developed website can increase your conversion rate, helping you build a company you can count on.
However, there are a few websites features your business needs to help maximize your chances of success. Keep reading to learn how these features can benefit your business.
Website Features Your Business Needs
1. Modern Design With Relevant Content
A website is like a digital storefront for your business. The design is a critical component in achieving these goals. It should be visually appealing and easy to navigate.
The content should be well-written and relevant to your target audience. You should update your website regularly with fresh content. This could be in the form of blog posts, new product offerings, or even just updated information about your company.
Your website is one of your most essential marketing tools, and first impressions matter. Your website should have a modern design that is responsive, easy to navigate, and informative.
2. Easy Navigation
One of the most important features your website needs is easy navigation. This means that your website visitors should be able to easily find what they are looking for on your website without getting frustrated.
There are a few ways to ensure your website has easy navigation, such as having a clear menu with well-organized pages, using drop-down menus, and providing a search bar. This will ensure a better visitor experience in the long run.
3. Mobile-Friendly
As more and more people use their mobile devices to access the internet, your website must be designed with a mobile-first approach. Your website should be easy to navigate and view on a smaller screen.
It should have a responsive design that scales to fit the screen size. The website should also include oversized, easy-to-tap buttons and links. It should also have a minimalistic design with a clear hierarchy. Also, your website should be simple and have a quick checkout process.
If you’re unsure how mobile-friendly your website is, you can use Google’s Mobile-Friendly Test tool to check. Remember that a mobile-friendly website is not the same as a mobile app, so you’ll need to consider both when planning your mobile strategy.
4. Social Media Integration
Small businesses need to be active on social media to reach new customers, but they may not have the time or resources to do it themselves.
A good website will have social media integration so your content can automatically be shared on your social media accounts. Adding social media buttons or feeds to your website makes it easier for visitors to connect with you on their favorite platforms.
This can help increase traffic to your website and improve your online visibility. It’s also a great way to connect with potential customers and build relationships.
Look for a website builder that offers this feature, and check where to hire web developers to help you out.
5. Call-To-Action and SEO-Friendly
When building a website, there are certain features it needs. First and foremost, the website must be easy to navigate and have a clear Call-to-Action (CTA).
The CTA is what you want your visitors to do on your site, whether that is signing up for a newsletter, making a purchase, or downloading a file. If your CTA is not clear, visitors will likely leave your site without taking any action.
Your website also needs to be optimized for search engines (SEO). This means using the right keywords and phrases so that your site appears as one of the top results when someone searches for something related to your business.
6. Contact Information
Your website is the digital face of your business, so you want to make sure it has all the features your customers need to get in touch with you. Your contact information should prominently display your phone number and email address on your website so customers can reach out to you quickly.
You might also want to include a contact form on your website so customers can get in touch without having to leave the site.
7. Testimonials
A testimonial is a review or recommendation of your products or services from a satisfied customer. It helps build trust with potential customers by showing them that your business is reputable and that you deliver on your promises.
To get the most out of testimonials, make sure to showcase them prominently on your website. Feature them on your home page, and make it easy for visitors to read them. You can also include testimonials in your product or service descriptions.
Don’t have any testimonials yet? Reach out to your happiest customers and ask them to write a review. You can also offer incentives, such as a discount on their next purchase, in exchange for a testimonial.
8. Google Analytics
Setting up Google Analytics on your new website is key to understanding how your visitors interact with your site. Google Analytics is a free tool that provides website owners with valuable insights into their website traffic.
By tracking website data, you can learn how users find your site, what pages they view, and how long they stay on your site. This information can help you identify what areas of your site need improvement and which areas are performing well.
Incorporate These Website Features on Your Site Today
Make sure your site has these website features for your business to succeed. It should have a modern design and relevant content. It should also be mobile-friendly and include an eCommerce platform, a blog, contact forms, and social media buttons.
Make sure your site is responsive and easy to navigate. Include calls to action (CTAs) on every page to encourage customers to take the next step. Also, don’t forget to include your contact information, testimonials, and Google Analytics.
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